Think Different.
For generations, the colour of our skin has been used to decide who belongs.
Who holds power.
Whose life matters.
Those divisions were built by people.
Together, we can dismantle them.
UNITY STATES is a call to unite the United States.
To confront racism, challenge what we have inherited, and raise a generation that refuses to pass prejudice on.
We believe unity demands action.
In what we teach.
In whose voices we hear.
In how we treat each other.
Our clothes carry that belief.
The people wearing them carry it forward.
BLACK OR WHITE.
WE’RE ALL THE SAME.
Different histories. Equal dignity.
A future we have a responsibility to shape.
Will you stand with us?
Our story →We only make what’s sold.
Every piece is made after you place your order. We create products for people who choose them, instead of producing collections in advance and hoping they sell.
It’s our approach to fashion conscious clothing: considered production, without stock made just to sit on a shelf.
Wear your humanity.
Explore the full collection.
“...they will not be judged by the color of their skin but by the content of their character.”
“I believe in human beings, and that all human beings should be respected as such, regardless of their color.”
“Hating people because of their color is wrong. And it doesn’t matter which color does the hating.”
My name is Enis, and I strive to change people’s lives through my marketing skills. I started this project with the hope of changing perceptions, uniting people, and finding common ground.
I grew up in a multicultural part of West London, and to this day, I have friends from all backgrounds. My unity slogan is a reminder that we can truly get along.
However, this is only for the brave — only for those fluent in change.
Our original face mark brings different colours together into a single identity. Each part has a place. Together, they become something complete.
That same idea runs through our BLACK OR WHITE artwork: differences can be visible, while dignity remains equal.
Our clothes carry a statement. The people wearing them give it a life. Different experiences, different voices, and the same right to be heard.
Share your perspective →Questions, ideas, collaborations. Every conversation starts somewhere.
For an order enquiry, include your order number so we can help you more easily.
For collaborations, tell us what you believe in and what you would like to create together.
